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Torrance-based Ledtronics Inc. recently got a boost when the California Department
of Transportation certified its energy-saving traffic light bulbs for use on
California streets. The department approved the red and green Ledtronic lights
to replace less energy-efficient lamps. The company is talking privately with
various South Bay city governments interested in buying the lights, as well
as customers nationwide. The city of Torrance is setting up test sites for the
Ledtronics traffic and streetlights. "It's one of the credentials that most
cities in California are looking for," said Gary Peterson, regional sales manager
for Ledtronics, of the certification. Ledtronics lights are based on light emitting
diode technology or LED. The lamps are composed of a group of small vessels
that emit light individually -- the more vessels, the more light radiates. Ledtronics
said it has not yet seen increased sales from certification. Once the transportation
department posts Ledtronics on its Web site certification list, the company
expects customer sales to increase. Ledtronic lights have the potential to substantially
cut energy output and save cities 80 to 90 percent on electricity costs for
traffic lights. The actual LED lights cost about the same as standard lights,
but in the long run, the lights are more efficient. The traditional traffic
light uses 70 to 90 watts per light, whereas LED lights use 7 to 10 watts. Ledtronics
lights also are estimated to last up to 11 years. "The payback on the red-and-
green lights are probably within 16 to 18 months," Peterson said. Ledtronics
says the energy crisis has sparked interest in LED technology. "Inquiries are
up at least 30 percent from last year," said Jordon Papanier, the marketing
manager for Ledtronics. The company started out selling LEDs on a smaller scale
for such applications as elevator lights and telephone panels. Since it was
introduced in the early '80s, the technology has advanced so that it can be
used for applications that require brighter lamps. Over the years, Ledtronics
has used its products in many ways, including lighting the way for dogsleds,
sidewalks and storefront signs. So far, the transportation department has not
yet approved Ledtronics or any other LED technology's yellow traffic lights.
Ledtronics plans to have its yellow lights approved soon.
© Copyright 2001 The Copley Press Inc.